Two-thirds of the online population is active in social media, yet, because of the rapid pace at which it has taken off, some marketers are still uncertain about whether it’s really ushered in changes as dramatic as its proponents have been claiming. The infographic below seems to dispel any arguments suggesting otherwise. New social platforms have been popping up from before the year 2000 to the present, and companies have begun redistributing budgets in favor of online and mobile advertising. Big brands have finally realized the value of engaging with customers through social medial channels for improving revenue and brand preference, and are adjusting their business models and workforces accordingly. Fact is, digital advertising isn’t a fad – it’s the future! Anyone who tells you otherwise, probably believes that pigs fly to the moon in nothing but space helmets.

Here is another incentive for you.

Why your Business Must Go Social?

Businesses in this age can not go without social media and digital advertising has served as a major factor in furnishing the advertising job along with generating sizeable revenue. SEO companies are giving more and more focus on developing social media and other online platforms compatible with businesses.

Social media platforms are booming, whilst the excuses not to promote brands on them are going up in flames. It’s inexpensive and easy—you can have your business up and running on various social sites within hours!

This infographic emphasizes the importance of social presence and correctly conveys it as one of the leading marketing tools of the 21st century. With a third of the world on the internet, and 80% of Americans on at least one social network; it’s astounding that some people are still skeptical that social media is a suitable communication channel for their business.  Used correctly, social marketing can bring more potential clients to your business and increase your return on investment.

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